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Jak působit na instinkty, emoce a logické myšlení lidí tak, abyste je dokázali strhnout na svou stranu. Existují jednoduché triky, které, když si je dokážete osvojit, vám dají velkou moc.

Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years…

In Nazi Germany, Hitler portrayed the Jews as vermin and six million people were killed. Metaphors can make the unreasonable seem reasonable, the illegitimate appear legitimate, and good people turn evil. Top speechwriter Simon Lancaster goes on a mission…