Autor Nir Eyal

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We are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done. Why does it feel like we're distracting our lives away? In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology…

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? In this book, the author answers these questions with his years of…

'A must-read' Mark Manson, author of The Subtle Art of Not Giving a F*ckThis book is brilliant' Matt Haig, author of Notes on a Nervous PlanetWe are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems…