Jay Heinrichs

Aristotles Guide to Self-Persuasion

Show yourself who's in charge using the original art of persuasion, backed by contemporary pop culture examples that make transforming your habits and achieving goals easy, even fun—from the New York Times bestselling author of Thank You for ArguingRhetoric once sat at the centre of elite education. Alexander the Great, Shakespeare and Martin Luther King, Jr. used it to build empires, write deathless literature and inspire democracies.Here, Heinrichs shows us how these persuasive tools, honed over more than three thousand years of use persuading others, can be turned on our most difficult audiences – ourselves. Using techniques invented by the likes of Aristotle and Cicero and deployed by some of history’s most persuasive characters, we see how rhetoric can convert the gloomiest of situations into positive ones. Illustrated with examples from history and pop culture – Winston Churchill, Iron Man, Dolly Parton, and the woman who serendipitously invented the chocolate chip cookie – Aristotle’s Guide to Self-Persuasion tests the tools of self-persuasion and asks: Can the same techniques that seduce lovers, sell diet books and overturn governments help us achieve our most desired goals?Filled with entertaining and scientific studies that showcase the life-changing power of language, Aristotle's Guide to Self-Persuasion will teach you how to be the most successful person you can be, just by talking to yourself.

Show yourself who's in charge using the original art of persuasion, backed by contemporary pop culture examples that make transforming your habits and achieving goals easy, even fun—from the New York Times bestselling author of Thank You for ArguingRhetoric once sat at the centre of elite education. Alexander the Great, Shakespeare and Martin Luther King, Jr. used it to build empires, write deathless literature and inspire democracies.Here, Heinrichs shows us how these persuasive tools, honed over more than three thousand years of use persuading others, can be turned on our most difficult audiences – ourselves. Using techniques invented by the likes of Aristotle and Cicero and deployed by some of history’s most persuasive characters, we see how rhetoric can convert the gloomiest of situations into positive ones. Illustrated with examples from history and pop culture – Winston Churchill, Iron Man, Dolly Parton, and the woman who serendipitously invented the chocolate chip cookie – Aristotle’s Guide to Self-Persuasion tests the tools of self-persuasion and asks: Can the same techniques that seduce lovers, sell diet books and overturn governments help us achieve our most desired goals?Filled with entertaining and scientific studies that showcase the life-changing power of language, Aristotle's Guide to Self-Persuasion will teach you how to be the most successful person you can be, just by talking to yourself.

Jazyk anglický
Vydavateľ Penguin Books Ltd
Počet strán 208
Typ viazania Hardback
Hmotnosť (g) 500 g
Rozmery (š-v-h) 222 x 138 x 40
EAN 9780241705735
Dodacia doba nedostupné


Dalšie obľúbené tituly z kategórie:


Stávka na víťaza
-9%
Marcela Gaľová
Dodacia doba
online cena - Skladom - 1 pracovný deň
14,00 €
12,74 €
Portrét Alexandra
-9%
Jonáš Jasen
Dodacia doba
online cena - Skladom - 1 pracovný deň
14,99 €
13,65 €
Slovenčina pre 3. ročník ZŠ: Pracovný zošit  na  precvičovanie učiva
-9%
Eva Dienerová
Dodacia doba
online cena - Skladom - 1 pracovný deň
4,90 €
4,46 €
PL 23 Budapešť 1:27 500
Dodacia doba
online cena - Skladom - 1 pracovný deň
13,90 €
Zelená planéta: Tajný život rastlín
-9%
Simon Barnes
Dodacia doba
online cena - Skladom - 1 pracovný deň
29,90 €
27,21 €
Severská princezná
-9%
Michaela Ella Hajduková
Dodacia doba
online cena - Skladom - 1 pracovný deň
15,90 €
14,47 €
24 rozprávok pred Vianocami
-9%
Dodacia doba
online cena - Skladom - 1 pracovný deň
15,90 €
14,47 €
Polnočná knižnica
-9%
Matt Haig
Dodacia doba
online cena - Skladom - 1 pracovný deň
13,90 €
12,65 €

Pozreli ste si: