Szerző John Kay

'A brilliant analysis of how business really works. Informative, funny, and full of deep insights'Mervyn King'A very entertaining read'Evan DavisFor generations, we have defined a corporation as a business run by a capitalist elite, that uses its accumulated…

Uncertainty pervades the big decisions we all make in our lives. How much should we pay into our pensions each month? Should we take regular exercise? Expand the business? Change our strategy? Enter a trade agreement? Take an expensive holiday? We do…

'A brilliant new book' Daily Telegraph'Well written . . .and often entertaining'The Times'A sparkling analysis'ProspectWhen uncertainty is all around us, and the facts are not clear, how can we make good decisions?We do not know what the future will…

Ha pontosan tudjuk, mit akarunk, ismerjük a körülményeket, elegendő információval rendelkezünk, és átlátjuk mások reakcióit, akkor egyszerűen, világos módszerek és modellek alapján, direkt módon meg tudjuk oldani problémáinkat. De ha - mint oly sokszor…